Jolinda Anderson
Voted CREW Richmond Impact Awards – Rising Star for 2025
From our 2025, CREW Richmond President:
“This year’s Rising Star joined CREW Richmond last year and became a very active member of the Communications and Sponsorship Committees. She helped in multiple other ways including designing our new Why CREW Richmond Flyer. Finally, you will usually see her with a camera in hand, photographing our events.” Read about all of the Impact Award winners on the CREW Richmond blog.
What is CREW Richmond?
CREW stands for Commercial Real Estate Women – and the mission of the Richmond Chapter is to advance all women in commercial real estate. I joined the chapter in 2024 as an Affiliate Member. Our agency has provided branding, graphic design, presentation design, website design and social media marketing services for our commercial real estate clients. We have loved serving and supporting our real estate related clients and perfectly align with the mission of advancing women’s careers.
My Membership in CREW Richmond
Since joining CREW in 2024, I have served on the Sponsorship and Communications Committees. A major aspect of making sure our chapter holds quality events and recruits impactful speakers is the financial backing of our sponsors. We connect with sponsors in the Richmond area who have a vested interest in strengthening women’s careers in Commercial Real Estate. Our sponsor list continues to grow and we’re proud of the list of CREW Sponsors who have decided to support the organization.
As a first-year member, I noticed many of our event photos were cell phone images. Often we didn’t have any photos of a chapter event. At our Sponsor Appreciate event, I brought my nice digital camera and volunteered to capture the energy and professionalism of the evening. The chapter loved the results and requested I take more photos at our future events.
Although I was volunteering as photographer, I had the opportunity to connect individually with a CPA sponsor of CREW Richmond that evening. Our conversation lead to a referral of one of her clients – a multi-generational, family-owned local business looking for marketing support. I have been working with that client now for over a year and although they aren’t directly related to commercial real estate, we have supported them in redesigning their print ads and relaunching their website.
At the start of 2025, I joined the Communications Committee – which produces the CREW Richmond monthly e-mail newsletter. Our goals on the committee were to redesign the newsletter to be more reader-friendly and to activate blogs on our chapter website. Over the course of the year, we produced and sent out 12 monthly newsletters and created 25 blogs. We also replaced many of the stock photos for the chapter website with photos I took at our events over the year.
What I’m Looking Forward To
As we head into 2026, I’m looking forward to growing the relationships I’ve started with my fellow members at CREW. I’m also excited to keep meeting and marketing the various amazing sponsors we have in the Richmond area. I’m planning to stay connected as the chapter event photographer and hope to support the Communications Committee again in 2026.
