Branding

I have 20+ years of experience helping companies with branding, logos, websites and graphic design. My experience in WordPress, Squarespace, Weebly and Wix = you get a website you can use & understand.

As an established professional service company, you may be ready to evolve your branding. If so, I can help. It’s more than just a logo – it’s a logo system, your color scheme, font system, and style guide.

Just got started? If your new business has a clear service offering and an ideal audience in mind, I can create a brand for you. My ideal clients want to partner with me to explore concepts. If you’d rather have an order-taker, check out Fiverr. But if you want a brand partner, I have options for start ups.

If you’re ready to begin, head over to check out how I work. As long as my process and offerings are a match for your needs, fill out the contact form and I’ll be in touch soon!

Established businesses

I love working with established businesses – led by owners or teams ready to evolve their branding and marketing, with clear goals in mind.

Salomon & Ludwin, Personally Invested
Established financial investment firm rebrand. Also completed: internal and external marketing materials refresh, website redesign, new team and office photos, PR and social media content campaigns.
Turnkey Porch Enclosures
Established contracting company rebrand. Also completed: new business cards, flyers, truck magnets, owner photos, website redesign, setup of new Google My Business page.

Start up businesses

If you are looking for a designer that gets you, who will partner with you to create a professional brand for your new business, please reach out. I will create a logo system, document your brand colors and create a style guide for future use on all of your marketing projects.

New Oak Insurance Co.
Start up brand for insurance agency.
DroneWorx RVA, imagine the possibilities
Start up brand for a drone photography and videography company. Also completed: new Google My Business page and 3-page Wix website.

Websites

Whether you need a complete website from scratch, or simply want to refresh or update what you have, I offer a variety of service options.

I have extensive experience creating WordPress, theme-based websites that won’t crash with every new update. However, many business websites can be built much more simply on Squarespace, Wix or Weebly (platforms that handle all those updates for you).

If your website is a digital business card or a place for folks to “check you out” after they’ve met you or received your proposal, I can make what you need. However if you need e-commerce or custom coding (most business owners I meet don’t), I am not the right fit.

I promise to help you find the right solution and understand what you are getting, even if you ultimately don’t decide to work with me. Seriously, if another designer or agency gives you a proposal that you can’t understand, I will help you read through it to make sure you know what you’re buying.

Established businesses

I have helped businesses on WordPress upgrade, edit, maintain and change their WordPress themes or plugins. I also help clients who need someone to build landing pages, make program or service page updates and create new graphics for their websites.

Owners and marketing managers with Squarespace websites have reached out for help. I have designed new pages, added new staff, created product pages and refreshed the home page.

Small business clients of mine who are on Wix or Weebly have come to me for support in revising, redesigning, evolving or completely changing the look of their websites. They still have the freedom to make edits on their own, but they want a professional design aesthetic that’s a level up from their first DIY website.

Salomon & Ludwin website design inside computer monitor on a desk
WordPress, theme-based website design. After completing a brand and color scheme refresh, this financial investment firm updated their website to reflect their current team and strengths. I support edits, page creation and maintenance of this client website.
Girls For A Change website, Black History and Women's History Month landing page on a desktop computer screen
WordPress, theme-based website. I began working with this Richmond area non-profit to support keeping their existing WordPress website up to date. I helped with a calendar page, programs landing page, special event landing pages and general website updates and maintenance.
Environmental Resources Group website in a desktop computer screen
This established environmental consulting and remediation firm needed to find a new website partner. Their existing Squarespace website had some unfinished pages and needed some updates and edits. I worked with the existing site, refreshing layouts, adding descriptions and keywords and cleaning up parts of the site that were not functioning.
WordPress, theme-based website design. After completing a rebrand, this contracting company updated their website to reflect their current service model. I support edits, page creation and maintenance of this client website as well as their print marketing materials.
Virginia Grace Events website inside of a desktop computer
Weebly website creation for an event management client who had just completed a rebrand. We made a new site to leverage the updated brand and migrate her site from WordPress to Weebly, where she already had another business website. By doing so, she had fewer places to manage.

Start up businesses

If you need a website that works 24/7 to attract your ideal clients, we can get that started. Whether it’s WordPress, Squarespace, Wix or Weebly, I will guide you through selecting the ideal platform that’s a fit for you, your business model and your ability to handle updates on your own. I will design a professional website. Then document and train you on how to make simple updates going forward.

Yeah, What She Said! website in a desktop computer screen
This marketing consultant was ready for her own website after going through a rebrand. I worked with her new logo and color scheme to set up a WordPress, theme-based website. She wrote all of the content and I designed the website.
DroneWrx RVA website inside a desktop computer screen
After developing a brand for this start up drone photography and videography company, I set up their Wix website and Google My Business page.

Handmade books

My handmade journals are made with high quality, professional grade paper. The colorful covers are typically Mohawk or Neenah Paper while the interior papers are up-cycled white paper from a local printing company, blush Mohawk text paper or printed lined paper. These books are perfect for writing, sketching, notes, plans, goal-setting or bullet journaling.

You can see my latest items on my Instagram. Find me at a local show (see Instagram for announcements) or pick up a journal from my Square store.

Sizes:
• Large 7″ tall, 5 3/8″ wide, 1.5″ wide spine, 160 pages, wooden laser cut spine, hand stitched with waxed thread, double thick covers, front and back.
• Slim 7″ tall, 5 3/8″ wide, .5″ wide spine, 64 pages, paper spine, hand stitched with waxed thread.
• Mini 5.25″ tall, 3.5″ wide, 20 white pages, saddle-stitched.